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🧅 BLG has an unusually clear speciality: the business grew around hing, or asafoetida, one of the most distinctive — and initially surprising — ingredients in Indian cooking. The company traces that journey to 1965, when it began importing hing from Afghanistan into India.
🌶️ Asafoetida is nothing like an easy “pleasant spice in a jar.” Raw, its aroma is intense; briefly heated in oil, it develops a deep onion-garlic character that works beautifully in dal, pulses and vegetarian dishes. That transformation is exactly what makes BLG interesting as a cooking brand.
At Taj Mahal, BLG is a great next step once cumin, turmeric and coriander already feel familiar and you want to explore more authentic Indian seasoning techniques.