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🥤 Thums Up is a cola born in India in 1977. After Coca-Cola left the Indian market, the local brand quickly developed its own identity around a bold cola profile and later joined the Coca-Cola portfolio. Even the raised-thumb gesture remains part of its recognition.
⚡ Thums Up is commonly experienced as sharper, spicier and more forceful than a softer standard cola profile. That makes it interesting not as “another fizzy drink,” but as an Indian interpretation of a global beverage category.
At Taj Mahal, one bottle of Thums Up is a small cultural tasting: a familiar cola format with a brand and flavour character shaped specifically in India.