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🥜 Jabson's is a Gujarat snack brand whose modern company dates to 1992, while the family food heritage is traced back to 1906. It is especially known for roasted peanuts and crunchy Indian snacks, where a simple ingredient is transformed through seasoning and roasting style.
🔥 Clay roasting is part of the appeal: the nut is not merely made “crunchy,” but given a clear flavour profile — salted, masala, spicy or tangy. Peanuts become a proper namkeen experience rather than background snacking.
At Taj Mahal, compare Jabson's by seasoning. One basic ingredient in several spice profiles quickly reveals which Indian snack direction suits you best.