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🥛 Amul is far more than a dairy label. Its story grew from a farmers’ cooperative movement in Gujarat in 1946, when milk producers in Kaira organised to control their own marketing instead of depending on middlemen — the beginning of a model that later became central to India’s “White Revolution.”
🧈 That means a pack of Amul butter, milk powder, drink or another product carries more than flavour; it carries a cooperative structure. Few food brands offer such a direct window into modern India’s economic and food history.
At Taj Mahal, Amul is worth discovering as an iconic Indian food brand, while the individual product should still be chosen by composition, format and storage requirements.